Town of Farmville

2023 Strategic Plan & Action Work Plan

Vision Statement

"A vibrant place to live, work and recreate."

Mission

"To provide efficient, effective, and equitable service, and encourage diverse growth in our charming community."

Values

Honesty & Integrity

Accountability

Customer Focus – Positive, Friendly, and Courteous Town Workers

Open, Honest, Transparent, Responsive, and Timely Communications

Embracing Diversity – Open-minded, Unprejudiced, Inclusive, Respectful, and Seeking Common Ground

Financial Responsibility, Sustainability, and Resiliency

Asset Management and Maintenance

Support and Development of Town Staff

Major Strategic Goal Areas

Economic Development & Tourism – Support business development and expansion that enhances the tax base and provides gainful employment while minimizing negative impacts.  Tourism is an important component of economic development. 

Partner Relationships – Maintain open communications with major partners and seek collaborative approaches for community improvement. 

Community Development & Land Use – Through comprehensive planning and appropriate land use decisions preserve the charm, beauty, and history of Farmville while accommodating growth, encouraging diverse and affordable housing, and promoting an efficient and safe transportation system.

Public Safety – Protect life and property, plan for emergency management, mitigate risks, and respond to individual and community-wide crises. 

Infrastructure – Improve maintain the Town’s important capital assets that are critical to service delivery, safety, and quality of life.

Recreation and Cultural Activities – Take actions to further develop and promote Farmville as the regional hub for recreation and cultural activities. 

Environmental Stewardship – As guardians of natural resources, act to promote sustainability and resiliency.

Government Performance – Continually work to improve organizational efficiency, effectiveness, and equity in service delivery through the adoption and revision of appropriate policies, procedures, and practices; adapt and implement best practices. 

2023 Work Plan

By Strategic Goal Area

Economic Development

• Conduct a mobility study to address the potential, possible location of, and cost of an expanded system of trails and bikeways.  Because of projects currently underway and resource limitations, 2028 was identified as the most likely time for action.
• Complete Phase II (FY 2025 CIP) and Phase III (FY 2027 CIP) of the Riverwalk Trail, depending on the receipt of TAP grant funding.
• Complete Phases II and III of the wayfinding signage project with the Farmville Downtown Partnership – FY 2025 and subsequent depending on grant funding.
• Airport – Contact the aeronautical programs at Liberty and Averett Universities to determine if there is any interest in owning, managing, or in some other way partnering with the Town on airport operations.  Calendar year 2023

Partner Relationships

• Continue efforts to establish a joint emergency communications center – proposal for consideration within calendar year 2023.
• The Mayor will initiate a joint meeting of the Town Council and the Prince Edward County Board of Supervisors to take place in Spring 2023. 
• Council will convene quarterly business roundtables with the first to be held by April 1, 2023.
• The Mayor will initiate an annual meeting with the leadership of Longwood University – first meeting in calendar year 2023.

Community Development & Land Use

• Consider adding language to the Zoning Ordinance that would allow for Planned Unit Development (PUD) with appropriate conditions.  Draft language to Council in July 2023.  

Public Safety

• Joint emergency communications center – proposal to Council in calendar year 2023.
• Expansion of the fire department building to accommodate paid staff – architectural study in Fiscal Year 2024.

Infrastructure

• Take advantage of opportunities to improve accessibility and further comply with ADA requirements – ongoing.
• Develop an asset management plan – the first component addressing buildings will be complete in June 2023.
• Complete the study of water and sewer infrastructure needs – December 2023.  Consider designating ARPA funds for improvements.
• Revisit the study of a new Public Works building – August 2023.
• Plan for restroom facilities at the splash park – in an out year of the CIP, with inclusion as other projects are completed and funding becomes available.
• Study the addition of bike lanes on town streets.  

Recreation & Cultural Activities 

• Promote partnerships, with the County and with the YMCA.
• Renovation of the skatepark – FY 2024 CIP
• Develop a bicycle pump track – FY 2025 CIP
• Address the activities gap for teens – report from the Parks & Recreation Director by January 2024.

Environmental Stewardship

• Complete the study of Town Buildings being conducted by ABM – implement energy saving measures – study complete in 120 days with implementation in subsequent years.
• Support the efforts of the “Branch Out in Farmville” program to increase the tree canopy and further beautify the Town - ongoing. 

Government Performance

• Draft Rules of Procedure for Council’s consideration – by June 1, 2023.
• Review the Emergency Operations Plan (EOP) with a focus on crisis communications and leadership succession – by December 1, 2023. 

2023 Chronological Work Plan

Ongoing or Immediate

• Take advantage of opportunities to improve accessibility and further comply with ADA requirements.
• Support the efforts of the “Branch Out in Farmville” program to increase the tree canopy and further beautify the Town.
• Promote partnerships, with the County and with the YMCA.

Within Three Months (by June 1)

• The Mayor will initiate a joint meeting of the Town Council and the Prince Edward County Board of Supervisors to take place in Spring 2023. 
• Council will convene quarterly business roundtables with the first to be held by June 1, 2023.
• Draft Rules of Procedure for Council’s consideration.

Within Six Months (by September 1)

• Develop an asset management plan – the first component addressing buildings will be complete in June 2023.
• Consider adding language to the Zoning Ordinance that would allow for Planned Unit Development (PUD) with appropriate conditions.  Draft language to Council in July 2023.  
• Revisit the study of a new Public Works building – August 2023.

Within the Calendar Year

• Airport – Contact the aeronautical programs at Liberty and Averett Universities to determine if there is any interest in owning, managing, or in some other way partnering with the Town on airport operations.
• Continue efforts to establish a joint emergency communications center; develop a proposal for consideration.
• The Mayor will initiate an annual meeting with the leadership of Longwood University.
• Expansion of the fire department building to accommodate paid staff – architectural study in Fiscal Year 2024. 
• Complete the study of water and sewer infrastructure needs.  Consider designating ARPA funds for improvements.
• Address the activities gap for teens – report from the Parks & Recreation Director by January 2024.
• Review the Emergency Operations Plan (EOP) with a focus on crisis communications and leadership succession.

Longer Term or Indefinite

• Renovation of the skatepark – FY 2024 CIP
• Complete Phases II and III of the wayfinding signage project with the Farmville Downtown Partnership – FY 2025 and subsequent, depending on grant funding.
• Develop a bicycle pump track – FY 2025 CIP
• Complete Phase II (FY 2025 CIP) and Phase III (FY 2027 CIP) of the Riverwalk Trail, depending on the receipt of TAP grant funding.
• Plan for restroom facilities at the splash park – in an out year of the CIP, with inclusion as other projects are completed and funding becomes available.
• Implement recommendations from the ABM Asset Management Plan for Town buildings.
• Conduct a mobility study to address the potential, possible location of, and cost of an expanded system of trails and bikeways.  Because of projects currently underway and resource limitations, 2028 was identified as the most likely time for action.