The Town of Farmville is a destination for tourism, recreation, retirement, and trade not only because of its attention to infrastructure but also because of its attention to its beauty. It is attractive to those who live, work or visit here. Its rich history and status as a center of trade and commerce are preserved and enhanced by its dedication to architectural integrity and improvement of the natural environment through a system of parks, green spaces, walking trails, and waterways. New growth and development of the Town incorporate the concepts of history, civic pride, and natural beauty. The Town supports a thriving downtown and five shopping centers. Farmville's total retail sales exceed ½ billion dollars annually.
Farmville is "open for business" and receptive to innovation, yet mindful of the responsibility to preserve its historic and natural resources for future generations. As the hub of economic activity in the region, Farmville maintains its identity as a diverse academic village, a center for culture, and a family-friendly town.